In a high-paced and explosive industry like real estate, it can get difficult to reach your target audience, especially when you do not have a competitive advantage. Moreover, buyers now prefer to browse through listings online and shortlist the best ones before making an actual visit. This has made 3D rendering one of the most popular marketing tools in the history of real estate.
3D rendering includes creating 3D representations of a property and virtually adding elements to capture buyers’ attention. It can help you get the best deals for your listings and completely change the way you position yourself in a competitive industry like real estate. How? Let’s understand.
It Reduces the Operational Cost.
Before listing a property online, real estate agents usually get it staged and photographed, which may cost thousands of dollars. Moreover, customizing the listing to suit the different tastes of buyers isn’t really much of an option when you have already shelled out. This is one of the reasons 3D rendering services are so popular today.
It Enhances the Marketing Experience.
When buying a home, feeling connected to it plays a really important role. Someone may choose a 150 square feet smaller, more expensive home if it has large windows or a patio. Therefore, real estate agents should focus less on marketing a listing and more on marketing an experience.
3D rendering for real estate helps do exactly that. It allows real estate agents to showcase the vision of a living that their listings promise. For example, you can have attractive 3D representations of your listings created with everything from furniture to decoration modeled according to your vision. You can have colors adjusted and design errors fixed to be able to market the listing for its real potential and attract more buyers.
It Gives You an Edge Over Your Competitors.
Real estate listings with the same cost brackets rarely have anything unique to offer. And with hundreds of similar listings online, people on a house hunt may scroll past yours if it doesn’t stand out. With 3D rendering, you can make your modern real estate listings stand out among photographic representations and gain an edge over your competitors.
You can also create your website with stunning 3D rendered listings all put together to create a better and more visual experience for buyers. And this can help you create a powerful brand.
Changes Can Be Done in Real-Time.
One of the biggest benefits of real estate renderings is that they are not static, which means that you can keep changing how you want your listings to look. The computerized 3D drawings can be reconfigured and updated quickly with just a few clicks here and there.
There are two benefits of this:
a) You can customize your listings for different target audiences without actually having to change their look and feel.
b) You can welcome any architectural changes when required and edit the 3D renders on the fly without having to create a new design from scratch.
As a result, you can experiment with your listings without losing a lot of time and money.
It Creates Virtual Reality and Simulation Opportunities.
3D rendering for real estate opens new opportunities for real estate agents to create an experience second to walking in the home itself. With the help of virtual reality, 3D renders can be used to create an immersive experience for buyers where they can virtually step into the property and move through it to understand how the space flows. This allows them to engage with the property and be more certain about what it has to offer. Moreover, it helps buyers connect to the home better and imagine what their lives would look like once they move in.
This impactful experience increases your chances of selling your listings quickly and getting attractive deals.
3D renders can be created by talented professionals at low costs and can still look better than actually staged listings. You can take a picture of your listing and have furniture added to it virtually. You can also fix lights, texture, colors, and almost everything to make a boring 2D picture look exciting. This can easily save you huge costs of staging and photographing the listing.
Whether you’re looking to save money or selling better with extraordinary listings, 3D rendering is your answer. So, do a little research and find out the best 3D rendering services near you.
I hope this was a helpful read!
Rahul Agarwal is the Co-founder & Chief Business Officer at Styldod, where he has taught a computer to do interior design! Styldod provides the most hassle-free & inexpensive virtual staging solutions for real estate agents so they can sell their listings faster, and for higher prices. Rahul was also a co-founder of Mebelkart. He is the one that pushes the boundaries with his innovative entrepreneurial stints and is also a sound startup investor & advisor.